New outfit Marlin PR is independent of the larger tech agency but is owned by Brands2Life parent company Fraser Scales Holdings.
Co-founders Giles Fraser and Sarah Scales poached Ogilvy PR account director Jenny Tod to head up a team of four at the start-up.
Marlin already counts Sony Professional Solutions UK as its first client, with Tod having worked on the Sony account at Ogilvy.
She and her team will focus on pitching for business in the tech, media and entertainment sectors.
‘We have often been approached by companies who want to benefit from Brands2Life’s style of PR but have been unable to take them on because they conflict with existing clients,’ said Scales.
‘Now, in such situations, we can point those clients towards an alternative option.’